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E-Commerce Best Practices

Inviting Storefront
A professionally designed web site imparts a good first impression to your potential customer.

Device Friendly, Responsive Layout and Search
Structured menu navigation and search optimized for smartphones and tablets makes it easier for customers to find the products they are looking for.

SSL Certificates
A Secure Sockets Layer (SSL) assures customers their credit card and other private details are safe with high level encryption.

Reliable Payment Processing
Accepting all forms of electronic payment from major credit cards, PayPal and Apple Pay makes sure you get all possible sales.

Order & Inventory Control
Being able to automatically track orders, stock levels and calculate complicated sales tax frees you to spend more time on your core business and customer satisfaction.

Shipping Management
Link lowest shipping rates to your shopping cart checkout.  A popular option is to factor in free shipping, at least for minimum orders.

Contact and Customer Support
Customers may want to contact you first before buying.  Make sure you have a dedicated contact page with working online form and phone number(s) on your site.

Coupons or Discounts
Promo codes increase sales while allowing you to track campaign performance.  Consider a loyalty program opt-in form for your repeat customers.

Security Badges & Icons
Let your customers know your site uses the highest standards and most reputable organizations and technology providers.

Customer Reviews
Customers read real reviews of your products and customer service to evaluate before buying from you.

Social Media
Linking icon buttons to your social media pages helps customers follow updates on products and services.

SEO Friendly
Search engines rank your store product pages based on search engine optimization (SEO).

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